As a UX professional, you’re doing all the things you’ve read and heard other UX leaders do to get ah-mazing results in their organizations. You’re working hard to become a better leader every day. Yet, you might not be seeing anywhere near the same types of results other leaders are?

You think, “if these industry leaders have so much success with communicating the value of UX and get buy-in from their leadership, why hasn’t anything worked for me?”

That thought snowballs into, “is there something wrong with me or my leadership style? Maybe I'm not really a leader? Maybe this isn’t the right team or organization for me? Maybe I can’t really do this, at all.”

You feel stuck. Well don’t fret, it’s not you. You are working hard. You are a leader. You’re just smart and realizing that there’s a missing piece to their stories. Something you can’t quite put your finger on. The good news is that it's closer than you think.

What you need is a holistic UX strategy. It’s the missing piece to connect your and your higher-ups' bigger goals. Without one you can hit the same roadblocks over and over again.

Do any of these sound familiar?

You’ve started to get some buy-in with UX initiatives, but you’re not exactly sure what you did to get it or how you’re going to replicate it in the future.

You understand the value of UX and you wonder why other people in your organization don’t see the value as well.

You feel like you could really help lead the organization to greatness through UX, if only your voice could be elevated within the organization.

You feel like your organization’s product decisions are happening to you, not with you/ You dream of your organization using UX research for continuous learning.

You would like to inspire your organization to take action, all while you get to do the work that you and your users need you to do.

You need to show the value of UX through metrics, but you know user experience doesn’t lend itself to numbers.

If you’ve gone through this checklist saying “check, check, checkity, check, check ” to at least 5 of these super specific UX-leader-ready-to-take-action-and-make-awesome-change qualifications, the Center Centre UX Strategy program is for you!

We invite you to jump on a call with a team member and work to get you into the program.

We don’t want you to have to wait for your leadership, peers, and stakeholders to understand your value and the value of UX. We want them to start to get that right away. And we’ve seen that happen within the program. Time and time again. Within 3 weeks, we see massive positive change. As a UX leader, you’ve absolutely earned the right to have your voice be valued in your role. We want this for you.

Join us to feel heard by your higher-ups, understood by your peers, and confident you can communicate your value and vision to design a better world through better designed products and services. That’s the power of a thoughtful, intentional, and co-created UX strategy.

Join the Center Centre UX Strategy program and we promise you'll gain…

Personalized Coaching That Works

Jared will work with you to overcome your organization’s one-of-a-kind challenges to ensure your strategy gets you the results you need. We limit how many UX leaders are in the program, so you can have the discussions you need.

Growing Leadership Skills

You'll get the coaching, community, and accountability you need to grow your leadership capabilities. With the Team Membership you can bring in anyone who influences your product or service’s design. You can grow not only your design leadership skills but other leaders on your team as well. Jared can give guidance to several team members working on your organization's UX strategy and strengthen your team as a whole.

Consistent Support

We will check in with you and support you. You will not have to learn and grow alone. We will get to know you so the support you get is personalized and works. We can direct you to curated resources that meet your team’s needs like UX articles and past strategy recordings.

Expertise

Going the path of solo-UX-strategy-creator is definitely an option. You can try to create an effective, proactive UX strategy on your own. We know folks who have. It’s possible. However, it’s hard to do it by yourself, without the support or the wisdom of those who have tried before you. When you’re on your own, there’s a lot of trial and error—a lot of guessing what to do next. Guessing is costly. It costs you time. It costs your organization money. There’s a huge frustration cost for you, your team, your organization, and your users. Are those costs you and your organization can really afford?

The Elements of a Proactive UX Strategy

We dive into each element of creating a proactive UX strategy. We spend multiple weeks on each element. This gives you the time you need to craft the specific strategy that your organization needs. The elements of a proactive UX strategy gives you…

The right metrics to serve your users the right way. With the right principles in mind you’ll be able to…

• Facilitate workshops with stakeholders and peers to establish your outcomes and metrics.
• Avoid common traps and snags many UX leaders bump into their first time.
• Determine your next steps for making this happen inside your enterprise.
• Empower your collaborators with powerful messaging that sells your metrics throughout the organization.

Powerful research that guides your team to work on the real needs of your users (goodbye guesswork). With a positive organizational wide perspective on research you’ll be able to:

• Transform your organization to a learning culture that understands your users and their needs.
• Discover the influence your research results bring to key business decisions, such as product roadmap priorities.
• Reframe your research efforts to be a continuous discovery process, strengthening everyone’s knowledge of what success looks like.
• Grow your organization’s UX research capabilities to meet the demands of fast-moving teams.
• Recast your UX research from being undervalued and the first to be cut into a high-demand leadership power tool.

A vision that leads the entire organization in the same direction to make a difference in the world. With a cohesive UX vision in mind you’ll be able to…

• Work with any department and member of your team and know what they’re delivering and why they’re delivering it, is the same.
• Position your products and services based on the quality of their experience instead of being the cheapest amongst similar competitors.
• You need to set the UX direction your organization needs with the user’s needs in mind.
• Selling your UX vision and strategy to executives and key stakeholders.

A truly mature organization delivers increased UX capability throughout every department, leaving you more time to work on the work only you can do. With a UX maturity plan in hand you’ll be able to…

• Raise the UX maturity of everyone in the organization, ensuring they are literate and fluent in UX design.
• Work on more challenging and strategic work because you can trust your team to make small, smart, design driven decisions.
• Integrate your design team into strategic conversations in every aspect of your organization.

A growing organization focused on self improvement and learning. With effective leadership in place you’ll be able to…

• Accelerate delivering better-designed products and services by having the right folks on your team working on the right work you need them to be doing.
• Intentionally hire and level up team members who have the skills your team is still lacking.
• Create a culture of continuous learning, a foundational component of any UX strategy.

You’ll end each week with a newly-formed action plan, tailored to your current situation, ready for you to implement.

So what does the process look like to get into the program?

1. Book a call to learn if this is the right fit for you.
2. Work with us to help you get approval in your org.
3. Join the program (yeah) and choose an Induction start date.
4. Induction sessions start and you can dive into curated resources.
5. Private Welcome Coaching Session with Jared Spool.
6. Graduate Induction and move into Main Program
7. Attend weekly sessions, and start getting results right away.
8. Attend Hot Seats, get dedicated time to solve your specific challenges.
9. Build your organization’s specific UX strategy, your missing puzzle piece.

My calendar already looks like a game of Tetris that I’m about to lose. How much time commitment is this, really?

Unlike Tetris, the time investment you make to the UX Strategy program

Whatever your time zone or schedule, we’ve got you covered.

We move the session times around to accommodate as many folks as we can. Currently, we have members from 18 different time zones.

Every session is recorded and posted in the program. You can watch any recorded session at your convenience.

The program space is always available. Jared and our team keep a close eye on it. We are happy to respond to questions there, too. The nice thing about asking a question in the program space is you'll likely get responses from other UX leaders. It's a wonderful, supportive group.

We’ll help you convince youre boss!

We know you will likely need to get buy-in from someone in your organization (your manager, director, VP, boss, CEO…). You’ll need approval, not only for the budget, but also for the time to really focus (on doing all of the things you were hired to do but they forgot about while they’ve had you doing fire drills).

We totally get it.

Not only do we understand, we will walk this path with you. We will help you navigate the worlds of budget approval, vendor systems, and any other, um, fun and exciting hoops finance, procurement, or other departments want to toss our way. UX is a team sport. Let’s be on Team UX Strategy—together!

Oh, and while we are on the topic, when we’re on our call, let’s talk about what the person you need to get buy-in will need. We’re happy to make a one-page PDF, a simple website, or a slide deck if that will help you get the support you need from your organization. (Yes, we’re serious. Getting through budgeting isn’t something you have to do alone.)

While we are talking about not trekking hard paths alone…

If you have a team, we highly recommend signing up as a team. You will get sooooo much more traction when you get your entire team in alignment, using the same terminology, working towards the same audacious UX goals, and measuring using the same persuasive UX metrics. Also, when you join as a team you can bring your stakeholders. Yes. Stakeholders. If you join as a team, we open up the program to everyone you’re working with. You can bring in product managers, IT or engineering leaders, and other critical stakeholders to get your biggest challenges under control.

Pro tip: Once you’re in the program, if you find yourself with someone in your org who keeps blocking your progress, talk with Jared. He’ll work with you to create a plan to move forward. That plan might even be to bring the yes-blocker to the session and have Jared speak to the challenge without tipping your hand.

You’ll no longer have to be put on the spot and have all the answers because you’ll have us there as part of the team. While there’s no limit on how many people you can include, you’ll want to limit it to those who are essential to making change happen.

Together, we’ll dramatically improve your team’s capabilities.

Random fact: Teams are using the Center Centre UX Strategy program as a recruitment tool. Yep. They are using it as a way to show just how serious their organization is about their long-term commitment to UX strategy.

But what if this doesn’t work for me? We’ve got you covered.

While we can’t predict the exact results you’ll achieve. What we can tell you is that when you put in all of the work for 24 weeks into the program we will do everything in our power to support you and help you really get the concepts so that you can craft the UX strategy your organization needs.

The program isn’t an out of the box solution, because you’re not an out of the box leader. We can work with you and your team to get you into the program however you need to. You can start the program as an individual and use your success to bring in the rest of their team later. Just talk to us about your unique situation and we are here to help you.

Super secret

Another promise we’ll make…

If the UX Strategy program isn’t the right fit for you for where you are and where you want to go, we won’t try to convince you to join the program. Pinky promise. That’s right, no salesy pitches, no awkward If it’s not the right fit, we can still be friends. Everything is all good.

Here’s why…

Although we’d love to use your investment to further invest it into our 100 year mission of removing all the bad design in the world, this program has to be the next best step for you or it won’t work for you, for us, or for the rest of the group.

We protect our group at all costs. We intentionally keep this an intimate group coaching program. In other words, this is a really small group of dedicated UX leaders. We only invite UX leaders who We want everyone who is enrolled to

Let’s jump on a call and see if this is the right fit for you, right now. If it isn’t at least we’ll have spend some time